Everything’s better when it’s free, especially marketing. If your business is dishing out serious fees for online advertising, you might be spending more than you make through increased income. You should consider slashing your advertising budget and focusing on the free advertising opportunities available online. Here’s how you can promote your brand for free.
Take Advantage Of Local Listing Services
Many consumers rely on Google, Bing, and Yahoo to identify local businesses. These companies are happy to list your business for free since it improves their own services. Just by filling out a form or placing a phone call, you can get your business on these listings. It’s amazing how this one simple step will increase your online visibility.
Use Social Media
Platforms like Facebook, Instagram and Twitter give you access to potential customers without charging you a single penny. Just by making accounts and posting content, you can increase your brand awareness and boost your sales. You can always pay for additional advertising on top of your basic accounts, but using social media itself is completely free.
Produce Valuable Content
The best way to attract attention online is by creating valuable content that answers people’s questions. If you’re running a bait and tackle shop, for example, you could post a weekly fishing report to an online blog. Local anglers will find this content when searching for information on Google, and the interaction with your brand will serve as free advertising.
Create Youtube Videos
While text remains the most common medium on the internet, it seems many consumers actually prefer engaging with video content. That’s why you should create a Youtube channel for your business and try to post regularly. You don’t have to be Martin Scorcese to produce content that sells. Simple videos that people find useful will do the trick.
Utilize SEO Techniques
Your content won’t serve as advertising if nobody ever sees it. Search engine optimization (SEO) techniques allow you to give your posts, videos, and articles more visibility on the web. Simple strategies like using keywords and including meta descriptions will place your content higher on search engine results pages. This, in turn, will allow more people to see your content and engage with your brand.
Advertising is no longer as expensive as it used to be. By following these steps, you can advertise your business without spending a single cent.